1. Importance of Line Height in Typography: §
- Good design involves appropriate line height
- the recommended range being 1.1 to 1.3 times the text size for HEADINGS and
- 1.3 to 1.5 times for body text.
- This improves readability and the overall aesthetic of the design.
2. Letter Spacing Makes a Difference: §
- Adjusting the space between characters, known as letter spacing, can enhance the design.
- Negative letter spacing is suggested for headings to add a certain crispness but should be avoided for body text to maintain readability.
3. Proper Text Alignment is Essential: §
- Avoid center-aligning long paragraphs, as it can slow down reading speed.
- For anything that spans more than three lines of text, left alignment is recommended.
- Also, avoid mixing alignments between headings and body text.
4. Considerations for Text Width: §
- Based on a study by The Baymard Institute, long lines of text can overwhelm users, leading to less engagement and lower conversions.
- A good range to maintain is 50 to 75 characters for body text, with around 600 pixels width for a desktop screen.
5. Hierarchy: §
- Avoid overusing text sizes to indicate hierarchy.
- Try to stick to two different font sizes, using font weight and color changes for hierarchy.
6. Spacing: §
- Consider the space between text elements;
- elements with closer relationships should be positioned closer.
- Use multipliers to maintain consistent spacing between elements.